Become brand profile in the United States 2022
When it comes to price comparison portal users, brand awareness of Become is at 26% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Become in the United States?
In total, 8% of U.S. price comparison portal users say they like Become. However, in actuality, among the 26% of U.S. respondents who know Become, 31% of people like the brand.
What is the usage share of Become in the United States?
All in all, 7% of price comparison portal users in the United States use Become. That means, of the 26% who know the brand, 27% use them.
How loyal are the users of Become?
Around 5% of price comparison portal users in the United States say they are likely to use Become again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Become in the United States?
In August 2022, about 9% of U.S. price comparison portal users had heard about Become in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 35%, meaning at the time of the survey there's some buzz around Become in the United States.
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