Pluralsight brand profile in the United States 2022
When it comes to online education service users, brand awareness of Pluralsight is at 26% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pluralsight in the United States?
In total, 4% of U.S. online education service users say they like Pluralsight. However, in actuality, among the 26% of U.S. respondents who know Pluralsight, 15% of people like the brand.
What is the usage share of Pluralsight in the United States?
All in all, 5% of online education service users in the United States use Pluralsight. That means, of the 26% who know the brand, 19% use them.
How loyal are the users of Pluralsight?
Around 3% of online education service users in the United States say they are likely to use Pluralsight again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Pluralsight in the United States?
In August 2022, about 3% of U.S. online education service users had heard about Pluralsight in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Pluralsight in the United States.
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