Shopzilla brand profile in the United States 2022
When it comes to price comparison portal users, brand awareness of Shopzilla is at 54% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Shopzilla in the United States?
In total, 15% of U.S. price comparison portal users say they like Shopzilla. However, in actuality, among the 54% of U.S. respondents who know Shopzilla, 28% of people like the brand.
What is the usage share of Shopzilla in the United States?
All in all, 14% of price comparison portal users in the United States use Shopzilla. That means, of the 54% who know the brand, 26% use them.
How loyal are the users of Shopzilla?
Around 10% of price comparison portal users in the United States say they are likely to use Shopzilla again. Set in relation to the 14% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Shopzilla in the United States?
In August 2022, about 10% of U.S. price comparison portal users had heard about Shopzilla in the media, on social media, or in advertising over the past three months. Of the 54% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Shopzilla in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.