Yahoo Shopping brand profile in the United States 2022
How high is the brand awareness of Yahoo Shopping in the United States?
When it comes to price comparison portal users, brand awareness of Yahoo Shopping is at 71% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Yahoo Shopping in the United States?
In total, 22% of U.S. price comparison portal users say they like Yahoo Shopping. However, in actuality, among the 71% of U.S. respondents who know Yahoo Shopping, 31% of people like the brand.
What is the usage share of Yahoo Shopping in the United States?
All in all, 22% of price comparison portal users in the United States use Yahoo Shopping. That means, of the 71% who know the brand, 31% use them.
How loyal are the users of Yahoo Shopping?
Around 18% of price comparison portal users in the United States say they are likely to use Yahoo Shopping again. Set in relation to the 22% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Yahoo Shopping in the United States?
In August 2022, about 14% of U.S. price comparison portal users had heard about Yahoo Shopping in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Yahoo Shopping in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to price comparison portal users, brand awareness of Yahoo Shopping is at 71% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Yahoo Shopping in the United States?
In total, 22% of U.S. price comparison portal users say they like Yahoo Shopping. However, in actuality, among the 71% of U.S. respondents who know Yahoo Shopping, 31% of people like the brand.
What is the usage share of Yahoo Shopping in the United States?
All in all, 22% of price comparison portal users in the United States use Yahoo Shopping. That means, of the 71% who know the brand, 31% use them.
How loyal are the users of Yahoo Shopping?
Around 18% of price comparison portal users in the United States say they are likely to use Yahoo Shopping again. Set in relation to the 22% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Yahoo Shopping in the United States?
In August 2022, about 14% of U.S. price comparison portal users had heard about Yahoo Shopping in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Yahoo Shopping in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
