Yahoo Shopping brand profile in the United States 2022

Yahoo Shopping brand awareness, usage, popularity, loyalty, and buzz among price comparison portal users in the United States in 2022

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Source

Use Ask Statista Research Service

Release date

October 2022

Region

United States

Survey time period

02 August 2022 to 08 August 2022

Number of respondents

669 respondents

Age group

18-64 years

Special properties

respondents who use price comparison portals

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
  • Brand popularity: When it comes to price comparison portals, which of the following brands do you like?
  • Brand usage: When it comes to price comparison portals, which of the following brands have you used in the past 12 months?
  • Brand loyalty: When it comes to price comparison portals, which of the following brands are you likely to use again in the future?
  • Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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