Codecademy brand profile in the United States 2022
When it comes to online education service users, brand awareness of Codecademy is at 37% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Codecademy in the United States?
In total, 13% of U.S. online education service users say they like Codecademy. However, in actuality, among the 37% of U.S. respondents who know Codecademy, 35% of people like the brand.
What is the usage share of Codecademy in the United States?
All in all, 10% of online education service users in the United States use Codecademy. That means, of the 37% who know the brand, 27% use them.
How loyal are the users of Codecademy?
Around 8% of online education service users in the United States say they are likely to use Codecademy again. Set in relation to the 10% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Codecademy in the United States?
In August 2022, about 12% of U.S. online education service users had heard about Codecademy in the media, on social media, or in advertising over the past three months. Of the 37% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Codecademy in the United States.
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