Coursera brand profile in the United States 2022
How high is the brand awareness of Coursera in the United States?
When it comes to online education service users, brand awareness of Coursera is at 43% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Coursera in the United States?
In total, 18% of U.S. online education service users say they like Coursera. However, in actuality, among the 43% of U.S. respondents who know Coursera, 42% of people like the brand.
What is the usage share of Coursera in the United States?
All in all, 16% of online education service users in the United States use Coursera. That means, of the 43% who know the brand, 37% use them.
How loyal are the users of Coursera?
Around 12% of online education service users in the United States say they are likely to use Coursera again. Set in relation to the 16% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Coursera in the United States?
In August 2022, about 16% of U.S. online education service users had heard about Coursera in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around Coursera in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online education service users, brand awareness of Coursera is at 43% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Coursera in the United States?
In total, 18% of U.S. online education service users say they like Coursera. However, in actuality, among the 43% of U.S. respondents who know Coursera, 42% of people like the brand.
What is the usage share of Coursera in the United States?
All in all, 16% of online education service users in the United States use Coursera. That means, of the 43% who know the brand, 37% use them.
How loyal are the users of Coursera?
Around 12% of online education service users in the United States say they are likely to use Coursera again. Set in relation to the 16% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Coursera in the United States?
In August 2022, about 16% of U.S. online education service users had heard about Coursera in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around Coursera in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
