viagogo brand profile in the United States 2022
When it comes to event ticket purchasers, brand awareness of viagogo is at 30% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is viagogo in the United States?
In total, 5% of U.S. event ticket users say they like viagogo. However, in actuality, among the 30% of U.S. respondents who know viagogo, 17% of people like the brand.
What is the usage share of viagogo in the United States?
All in all, 5% of event ticket users in the United States use viagogo. That means, of the 30% who know the brand, 17% use them.
How loyal are the purchasers of viagogo?
Around 4% of event ticket users in the United States say they are likely to use viagogo again. Set in relation to the 5% usage share of the brand, this means that 80% of their purchasers show loyalty to the brand.
What's the buzz around viagogo in the United States?
In August 2022, about 4% of U.S. event ticket users had heard about viagogo in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around viagogo in the United States.
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