How high is the brand awareness of Eventbrite in the United States? When it comes to event ticket purchasers, brand awareness of Eventbrite is at 53 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Eventbrite in the United States? In total, 22 percent of U.S. event ticket users say they like Eventbrite. However, in actuality, among the 53 percent of U.S. respondents who know Eventbrite, 42 percent of people like the brand.
What is the usage share of Eventbrite in the United States? All in all, 22 percent of event ticket users in the United States use Eventbrite. That means, of the 53 percent who know the brand, 42 percent use them.
How loyal are the purchasers of Eventbrite? Around 15 percent of event ticket users in the United States say they are likely to use Eventbrite again. Set in relation to the 22 percent usage share of the brand, this means that 68 percent of their purchasers show loyalty to the brand.
What's the buzz around Eventbrite in the United States? In November 2023, about 18 percent of U.S. event ticket users had heard about Eventbrite in the media, on social media, or in advertising over the past three months. Of the 53 percent who know the brand, that's 34 percent, meaning at the time of the survey there's some buzz around Eventbrite in the United States.
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Eventbrite brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the United States in 2023
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to event ticket services, which of the following brands do you like?
Brand usage: When it comes to event ticket services, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to event ticket services, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (November 14, 2023). Eventbrite brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the United States in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/forecasts/1338186/eventbrite-event-tickets-brand-profile-in-the-united-states
Statista. "Eventbrite brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the United States in 2023." Chart. November 14, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/forecasts/1338186/eventbrite-event-tickets-brand-profile-in-the-united-states
Statista. (2023). Eventbrite brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the United States in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/forecasts/1338186/eventbrite-event-tickets-brand-profile-in-the-united-states
Statista. "Eventbrite Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Event Ticket Purchasers in The United States in 2023." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/forecasts/1338186/eventbrite-event-tickets-brand-profile-in-the-united-states
Statista, Eventbrite brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the United States in 2023 Statista, https://www.statista.com/forecasts/1338186/eventbrite-event-tickets-brand-profile-in-the-united-states (last visited December 22, 2024)
Eventbrite brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the United States in 2023 [Graph], Statista, November 14, 2023. [Online]. Available: https://www.statista.com/forecasts/1338186/eventbrite-event-tickets-brand-profile-in-the-united-states