How high is the brand awareness of OurTime in the U.S.? When it comes to online dating users, brand awareness of OurTime is at 47 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is OurTime in the U.S.? In total, 9 percent of U.S. dating service users say they like OurTime.
What is the usage share of OurTime in the U.S.? All in all, 7 percent of dating service users in the U.S. use OurTime.
How loyal are the users of OurTime? Around 4 percent of dating service users in the U.S. say they are likely to use OurTime again. Set in relation to the 7 percent usage share of the brand, this means that 57 percent of their users show loyalty to the brand.
What's the buzz around OurTime in the U.S.? In November 2023, about 8 percent of U.S. dating service users had heard about OurTime in the media, on social media, or in advertising over the past three months.
OurTime brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023
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OurTime brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to dating services, which of the following brands do you like?
Brand usage: When it comes to dating services, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to dating services, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 1, 2023). OurTime brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/forecasts/1338185/ourtime-dating-brand-profile-in-the-united-states
Statista. "OurTime brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023." Chart. December 1, 2023. Statista. Accessed February 19, 2025. https://www.statista.com/forecasts/1338185/ourtime-dating-brand-profile-in-the-united-states
Statista. (2023). OurTime brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/forecasts/1338185/ourtime-dating-brand-profile-in-the-united-states
Statista. "Ourtime Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Dating Service Users in The United States in 2023." Statista, Statista Inc., 1 Dec 2023, https://www.statista.com/forecasts/1338185/ourtime-dating-brand-profile-in-the-united-states
Statista, OurTime brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023 Statista, https://www.statista.com/forecasts/1338185/ourtime-dating-brand-profile-in-the-united-states (last visited February 19, 2025)
OurTime brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023 [Graph], Statista, December 1, 2023. [Online]. Available: https://www.statista.com/forecasts/1338185/ourtime-dating-brand-profile-in-the-united-states
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