Badoo brand profile in the United States 2023
When it comes to online dating users, brand awareness of Badoo is at 53 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Badoo in the U.S.?
In total, 16 percent of U.S. dating service users say they like Badoo.
What is the usage share of Badoo in the U.S.?
All in all, 14 percent of dating service users in the U.S. use Badoo.
How loyal are the users of Badoo?
Around 11 percent of dating service users in the U.S. say they are likely to use Badoo again. Set in relation to the 14 percent usage share of the brand, this means that 79 percent of their users show loyalty to the brand.
What's the buzz around Badoo in the U.S.?
In November 2023, about 17 percent of U.S. dating service users had heard about Badoo in the media, on social media, or in advertising over the past three months.