How high is the brand awareness of Badoo in the U.S.? When it comes to online dating users, brand awareness of Badoo is at 53 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Badoo in the U.S.? In total, 16 percent of U.S. dating service users say they like Badoo.
What is the usage share of Badoo in the U.S.? All in all, 14 percent of dating service users in the U.S. use Badoo.
How loyal are the users of Badoo? Around 11 percent of dating service users in the U.S. say they are likely to use Badoo again. Set in relation to the 14 percent usage share of the brand, this means that 79 percent of their users show loyalty to the brand.
What's the buzz around Badoo in the U.S.? In November 2023, about 17 percent of U.S. dating service users had heard about Badoo in the media, on social media, or in advertising over the past three months.
Badoo brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to dating services, which of the following brands do you like?
Brand usage: When it comes to dating services, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to dating services, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 1, 2023). Badoo brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1338181/badoo-dating-brand-profile-in-the-united-states
Statista. "Badoo brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023." Chart. December 1, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1338181/badoo-dating-brand-profile-in-the-united-states
Statista. (2023). Badoo brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1338181/badoo-dating-brand-profile-in-the-united-states
Statista. "Badoo Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Dating Service Users in The United States in 2023." Statista, Statista Inc., 1 Dec 2023, https://www.statista.com/forecasts/1338181/badoo-dating-brand-profile-in-the-united-states
Statista, Badoo brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023 Statista, https://www.statista.com/forecasts/1338181/badoo-dating-brand-profile-in-the-united-states (last visited August 25, 2024)
Badoo brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023 [Graph], Statista, December 1, 2023. [Online]. Available: https://www.statista.com/forecasts/1338181/badoo-dating-brand-profile-in-the-united-states