Vivid Seats brand profile in the United States 2022
When it comes to event ticket purchasers, brand awareness of Vivid Seats is at 37% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vivid Seats in the United States?
In total, 8% of U.S. event ticket users say they like Vivid Seats. However, in actuality, among the 37% of U.S. respondents who know Vivid Seats, 22% of people like the brand.
What is the usage share of Vivid Seats in the United States?
All in all, 8% of event ticket users in the United States use Vivid Seats. That means, of the 37% who know the brand, 22% use them.
How loyal are the purchasers of Vivid Seats?
Around 5% of event ticket users in the United States say they are likely to use Vivid Seats again. Set in relation to the 8% usage share of the brand, this means that 62% of their purchasers show loyalty to the brand.
What's the buzz around Vivid Seats in the United States?
In August 2022, about 4% of U.S. event ticket users had heard about Vivid Seats in the media, on social media, or in advertising over the past three months. Of the 37% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Vivid Seats in the United States.
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