HER brand profile in the United States 2023
How high is the brand awareness of HER in the U.S.?
When it comes to online dating users, brand awareness of HER is at 44 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is HER in the U.S.?
In total, 10 percent of U.S. dating service users say they like HER.
What is the usage share of HER in the U.S.?
All in all, 9 percent of dating service users in the U.S. use HER.
How loyal are the users of HER?
Around 6 percent of dating service users in the U.S. say they are likely to use HER again. Set in relation to the 9 percent usage share of the brand, this means that 67 percent of their users show loyalty to the brand.
What's the buzz around HER in the U.S.?
In November 2023, about 8 percent of U.S. dating service users had heard about HER in the media, on social media, or in advertising over the past three months.
When it comes to online dating users, brand awareness of HER is at 44 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is HER in the U.S.?
In total, 10 percent of U.S. dating service users say they like HER.
What is the usage share of HER in the U.S.?
All in all, 9 percent of dating service users in the U.S. use HER.
How loyal are the users of HER?
Around 6 percent of dating service users in the U.S. say they are likely to use HER again. Set in relation to the 9 percent usage share of the brand, this means that 67 percent of their users show loyalty to the brand.
What's the buzz around HER in the U.S.?
In November 2023, about 8 percent of U.S. dating service users had heard about HER in the media, on social media, or in advertising over the past three months.
