How high is the brand awareness of AXS in the United States? When it comes to event ticket purchasers, brand awareness of AXS is at 31% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is AXS in the United States? In total, 9% of U.S. event ticket users say they like AXS. However, in actuality, among the 31% of U.S. respondents who know AXS, 29% of people like the brand.
What is the usage share of AXS in the United States? All in all, 9% of event ticket users in the United States use AXS. That means, of the 31% who know the brand, 29% use them.
How loyal are the purchasers of AXS? Around 6% of event ticket users in the United States say they are likely to use AXS again. Set in relation to the 9% usage share of the brand, this means that 67% of their purchasers show loyalty to the brand.
What's the buzz around AXS in the United States? In August 2022, about 9% of U.S. event ticket users had heard about AXS in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around AXS in the United States.
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AXS brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to event ticket services, which of the following brands do you like?
Brand usage: When it comes to event ticket services, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to event ticket services, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (October 10, 2022). AXS brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the United States in 2022 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/forecasts/1338175/axs-event-tickets-brand-profile-in-the-united-states
Statista. "AXS brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the United States in 2022." Chart. October 10, 2022. Statista. Accessed January 05, 2025. https://www.statista.com/forecasts/1338175/axs-event-tickets-brand-profile-in-the-united-states
Statista. (2022). AXS brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the United States in 2022. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/forecasts/1338175/axs-event-tickets-brand-profile-in-the-united-states
Statista. "Axs Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Event Ticket Purchasers in The United States in 2022." Statista, Statista Inc., 10 Oct 2022, https://www.statista.com/forecasts/1338175/axs-event-tickets-brand-profile-in-the-united-states
Statista, AXS brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the United States in 2022 Statista, https://www.statista.com/forecasts/1338175/axs-event-tickets-brand-profile-in-the-united-states (last visited January 05, 2025)
AXS brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the United States in 2022 [Graph], Statista, October 10, 2022. [Online]. Available: https://www.statista.com/forecasts/1338175/axs-event-tickets-brand-profile-in-the-united-states