AXS brand profile in the United States 2022
When it comes to event ticket purchasers, brand awareness of AXS is at 31% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is AXS in the United States?
In total, 9% of U.S. event ticket users say they like AXS. However, in actuality, among the 31% of U.S. respondents who know AXS, 29% of people like the brand.
What is the usage share of AXS in the United States?
All in all, 9% of event ticket users in the United States use AXS. That means, of the 31% who know the brand, 29% use them.
How loyal are the purchasers of AXS?
Around 6% of event ticket users in the United States say they are likely to use AXS again. Set in relation to the 9% usage share of the brand, this means that 67% of their purchasers show loyalty to the brand.
What's the buzz around AXS in the United States?
In August 2022, about 9% of U.S. event ticket users had heard about AXS in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around AXS in the United States.
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