ticketmaster brand profile in the United States 2022
When it comes to event ticket purchasers, brand awareness of ticketmaster is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ticketmaster in the United States?
In total, 59% of U.S. event ticket users say they like ticketmaster. However, in actuality, among the 88% of U.S. respondents who know ticketmaster, 67% of people like the brand.
What is the usage share of ticketmaster in the United States?
All in all, 52% of event ticket users in the United States use ticketmaster. That means, of the 88% who know the brand, 59% use them.
How loyal are the purchasers of ticketmaster?
Around 48% of event ticket users in the United States say they are likely to use ticketmaster again. Set in relation to the 52% usage share of the brand, this means that 92% of their purchasers show loyalty to the brand.
What's the buzz around ticketmaster in the United States?
In August 2022, about 37% of U.S. event ticket users had heard about ticketmaster in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 42%, meaning at the time of the survey there's some buzz around ticketmaster in the United States.
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