StubHub brand profile in the United States 2022
When it comes to event ticket purchasers, brand awareness of StubHub is at 69% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is StubHub in the United States?
In total, 33% of U.S. event ticket users say they like StubHub. However, in actuality, among the 69% of U.S. respondents who know StubHub, 48% of people like the brand.
What is the usage share of StubHub in the United States?
All in all, 23% of event ticket users in the United States use StubHub. That means, of the 69% who know the brand, 33% use them.
How loyal are the purchasers of StubHub?
Around 19% of event ticket users in the United States say they are likely to use StubHub again. Set in relation to the 23% usage share of the brand, this means that 83% of their purchasers show loyalty to the brand.
What's the buzz around StubHub in the United States?
In August 2022, about 23% of U.S. event ticket users had heard about StubHub in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around StubHub in the United States.
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