How high is the brand awareness of be2 in the U.S.? When it comes to online dating users, brand awareness of be2 is at 37 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is be2 in the U.S.? In total, 11 percent of U.S. dating service users say they like be2.
What is the usage share of be2 in the U.S.? All in all, 10 percent of dating service users in the U.S. use be2.
How loyal are the users of be2? Around 6 percent of dating service users in the U.S. say they are likely to use be2 again. Set in relation to the 10 percent usage share of the brand, this means that 60 percent of their users show loyalty to the brand.
What's the buzz around be2 in the U.S.? In November 2023, about 10 percent of U.S. dating service users had heard about be2 in the media, on social media, or in advertising over the past three months.
be2 brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to dating services, which of the following brands do you like?
Brand usage: When it comes to dating services, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to dating services, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 1, 2023). be2 brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1338166/be2-dating-brand-profile-in-the-united-states
Statista. "be2 brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023." Chart. December 1, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1338166/be2-dating-brand-profile-in-the-united-states
Statista. (2023). be2 brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1338166/be2-dating-brand-profile-in-the-united-states
Statista. "Be2 Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Dating Service Users in The United States in 2023." Statista, Statista Inc., 1 Dec 2023, https://www.statista.com/forecasts/1338166/be2-dating-brand-profile-in-the-united-states
Statista, be2 brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023 Statista, https://www.statista.com/forecasts/1338166/be2-dating-brand-profile-in-the-united-states (last visited August 25, 2024)
be2 brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023 [Graph], Statista, December 1, 2023. [Online]. Available: https://www.statista.com/forecasts/1338166/be2-dating-brand-profile-in-the-united-states