be2 brand profile in the United States 2023
When it comes to online dating users, brand awareness of be2 is at 37 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is be2 in the U.S.?
In total, 11 percent of U.S. dating service users say they like be2.
What is the usage share of be2 in the U.S.?
All in all, 10 percent of dating service users in the U.S. use be2.
How loyal are the users of be2?
Around 6 percent of dating service users in the U.S. say they are likely to use be2 again. Set in relation to the 10 percent usage share of the brand, this means that 60 percent of their users show loyalty to the brand.
What's the buzz around be2 in the U.S.?
In November 2023, about 10 percent of U.S. dating service users had heard about be2 in the media, on social media, or in advertising over the past three months.