Gap brand profile in the United States 2022
How high is the brand awareness of Gap in the United States?
When it comes to fashion store customers, brand awareness of Gap is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gap in the United States?
In total, 30% of U.S. fashion store customers say they like Gap. However, in actuality, among the 88% of U.S. respondents who know Gap, 34% of people like the brand.
What is the usage share of Gap in the United States?
All in all, 22% of fashion store customers in the United States use Gap. That means, of the 88% who know the brand, 25% use them.
How loyal are the customers of Gap?
Around 15% of fashion store customers in the United States say they are likely to use Gap again. Set in relation to the 22% usage share of the brand, this means that 68% of their customers show loyalty to the brand.
What's the buzz around Gap in the United States?
In August 2022, about 19% of U.S. fashion store customers had heard about Gap in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Gap in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion store customers, brand awareness of Gap is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gap in the United States?
In total, 30% of U.S. fashion store customers say they like Gap. However, in actuality, among the 88% of U.S. respondents who know Gap, 34% of people like the brand.
What is the usage share of Gap in the United States?
All in all, 22% of fashion store customers in the United States use Gap. That means, of the 88% who know the brand, 25% use them.
How loyal are the customers of Gap?
Around 15% of fashion store customers in the United States say they are likely to use Gap again. Set in relation to the 22% usage share of the brand, this means that 68% of their customers show loyalty to the brand.
What's the buzz around Gap in the United States?
In August 2022, about 19% of U.S. fashion store customers had heard about Gap in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Gap in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
