Belk brand profile in the United States 2022
When it comes to fashion store customers, brand awareness of Belk is at 46% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Belk in the United States?
In total, 14% of U.S. fashion store customers say they like Belk. However, in actuality, among the 46% of U.S. respondents who know Belk, 30% of people like the brand.
What is the usage share of Belk in the United States?
All in all, 11% of fashion store customers in the United States use Belk. That means, of the 46% who know the brand, 24% use them.
How loyal are the customers of Belk?
Around 9% of fashion store customers in the United States say they are likely to use Belk again. Set in relation to the 11% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Belk in the United States?
In August 2022, about 11% of U.S. fashion store customers had heard about Belk in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Belk in the United States.
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