Panera Bread brand profile in the United States 2022
When it comes to restaurant chain customers, brand awareness of Panera Bread is at 83% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Panera Bread in the United States?
In total, 28% of U.S. restaurant chain customers say they like Panera Bread. However, in actuality, among the 83% of U.S. respondents who know Panera Bread, 34% of people like the brand.
What is the usage share of Panera Bread in the United States?
All in all, 19% of restaurant chain customers in the United States use Panera Bread. That means, of the 83% who know the brand, 23% use them.
How loyal are the customers of Panera Bread?
Around 16% of restaurant chain customers in the United States say they are likely to use Panera Bread again. Set in relation to the 19% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around Panera Bread in the United States?
In August 2022, about 15% of U.S. restaurant chain customers had heard about Panera Bread in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Panera Bread in the United States.
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