Arby’s brand profile in the United States 2022
How high is the brand awareness of Arby’s in the United States?
When it comes to restaurant chain customers, brand awareness of Arby’s is at 91% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Arby’s in the United States?
In total, 40% of U.S. restaurant chain customers say they like Arby’s. However, in actuality, among the 91% of U.S. respondents who know Arby’s, 44% of people like the brand.
What is the usage share of Arby’s in the United States?
All in all, 31% of restaurant chain customers in the United States use Arby’s. That means, of the 91% who know the brand, 34% use them.
How loyal are the customers of Arby’s?
Around 25% of restaurant chain customers in the United States say they are likely to use Arby’s again. Set in relation to the 31% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Arby’s in the United States?
In August 2022, about 29% of U.S. restaurant chain customers had heard about Arby’s in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Arby’s in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of Arby’s is at 91% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Arby’s in the United States?
In total, 40% of U.S. restaurant chain customers say they like Arby’s. However, in actuality, among the 91% of U.S. respondents who know Arby’s, 44% of people like the brand.
What is the usage share of Arby’s in the United States?
All in all, 31% of restaurant chain customers in the United States use Arby’s. That means, of the 91% who know the brand, 34% use them.
How loyal are the customers of Arby’s?
Around 25% of restaurant chain customers in the United States say they are likely to use Arby’s again. Set in relation to the 31% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Arby’s in the United States?
In August 2022, about 29% of U.S. restaurant chain customers had heard about Arby’s in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Arby’s in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
