Jimmy John's brand profile in the United States 2022
When it comes to restaurant chain customers, brand awareness of Jimmy John's is at 77% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jimmy John's in the United States?
In total, 21% of U.S. restaurant chain customers say they like Jimmy John's. However, in actuality, among the 77% of U.S. respondents who know Jimmy John's, 27% of people like the brand.
What is the usage share of Jimmy John's in the United States?
All in all, 15% of restaurant chain customers in the United States use Jimmy John's. That means, of the 77% who know the brand, 19% use them.
How loyal are the customers of Jimmy John's?
Around 11% of restaurant chain customers in the United States say they are likely to use Jimmy John's again. Set in relation to the 15% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around Jimmy John's in the United States?
In August 2022, about 15% of U.S. restaurant chain customers had heard about Jimmy John's in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Jimmy John's in the United States.
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