Sheraton brand profile in the United States 2022
How high is the brand awareness of Sheraton in the United States?
When it comes to hotel customers, brand awareness of Sheraton is at 69% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sheraton in the United States?
In total, 18% of U.S. hotel customers say they like Sheraton. However, in actuality, among the 69% of U.S. respondents who know Sheraton, 26% of people like the brand.
What is the usage share of Sheraton in the United States?
All in all, 9% of hotel customers in the United States use Sheraton. That means, of the 69% who know the brand, 13% use them.
How loyal are the customers of Sheraton?
Around 6% of hotel customers in the United States say they are likely to use Sheraton again. Set in relation to the 9% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Sheraton in the United States?
In August 2022, about 7% of U.S. hotel customers had heard about Sheraton in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Sheraton in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Sheraton is at 69% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sheraton in the United States?
In total, 18% of U.S. hotel customers say they like Sheraton. However, in actuality, among the 69% of U.S. respondents who know Sheraton, 26% of people like the brand.
What is the usage share of Sheraton in the United States?
All in all, 9% of hotel customers in the United States use Sheraton. That means, of the 69% who know the brand, 13% use them.
How loyal are the customers of Sheraton?
Around 6% of hotel customers in the United States say they are likely to use Sheraton again. Set in relation to the 9% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Sheraton in the United States?
In August 2022, about 7% of U.S. hotel customers had heard about Sheraton in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Sheraton in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
