La Quinta brand profile in the United States 2022
When it comes to hotel customers, brand awareness of La Quinta is at 76% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is La Quinta in the United States?
In total, 20% of U.S. hotel customers say they like La Quinta. However, in actuality, among the 76% of U.S. respondents who know La Quinta, 26% of people like the brand.
What is the usage share of La Quinta in the United States?
All in all, 13% of hotel customers in the United States use La Quinta. That means, of the 76% who know the brand, 17% use them.
How loyal are the customers of La Quinta?
Around 9% of hotel customers in the United States say they are likely to use La Quinta again. Set in relation to the 13% usage share of the brand, this means that 69% of their customers show loyalty to the brand.
What's the buzz around La Quinta in the United States?
In August 2022, about 10% of U.S. hotel customers had heard about La Quinta in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around La Quinta in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.