Champneys brand profile in the UK 2022
When it comes to hotel customers, brand awareness of Champneys is at 55% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Champneys in the UK?
In total, 13% of UK hotel customers say they like Champneys. However, in actuality, among the 55% of UK respondents who know Champneys, 24% of people like the brand.
What is the usage share of Champneys in the UK?
All in all, 6% of hotel customers in the UK use Champneys. That means, of the 55% who know the brand, 11% use them.
How loyal are the customers of Champneys?
Around 3% of hotel customers in the UK say they are likely to use Champneys again. Set in relation to the 6% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Champneys in the UK?
In August 2022, about 8% of UK hotel customers had heard about Champneys in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Champneys in the UK.
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