Ross Dress for Less brand profile in the United States 2023
How high is the brand awareness of Ross Dress for Less in the United States?
When it comes to fashion store customers, brand awareness of Ross Dress for Less is at 77 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ross Dress for Less in the United States?
In total, 25 percent of U.S. fashion store customers say they like Ross Dress for Less. However, in actuality, among the 77 percent of U.S. respondents who know Ross Dress for Less, 32 percent of people like the brand.
What is the usage share of Ross Dress for Less in the United States?
All in all, 20 percent of fashion store customers in the United States use Ross Dress for Less. That means, of the 77 percent who know the brand, 26 percent use them.
How loyal are the customers of Ross Dress for Less?
Around 16 percent of fashion store customers in the United States say they are likely to use Ross Dress for Less again. Set in relation to the 20 percent usage share of the brand, this means that 80 percent of their customers show loyalty to the brand.
What's the buzz around Ross Dress for Less in the United States?
In October 2023, about 13 percent of U.S. fashion store customers had heard about Ross Dress for Less in the media, on social media, or in advertising over the past three months. Of the 77 percent who know the brand, that's 17 percent, meaning at the time of the survey there's little buzz around Ross Dress for Less in the United States.
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