tegut brand profile in Germany 2022
How high is the brand awareness of tegut in Germany?
When it comes to grocery store customers, brand awareness of tegut is at 41% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is tegut in Germany?
In total, 7% of German grocery store customers say they like tegut. However, in actuality, among the 41% of German respondents who know tegut, 17% of people like the brand.
What is the usage share of tegut in Germany?
All in all, 5% of grocery store customers in Germany use tegut. That means, of the 41% who know the brand, 12% use them.
How loyal are the customers of tegut?
Around 4% of grocery store customers in Germany say they are likely to use tegut again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around tegut in Germany?
In August 2022, about 2% of German grocery store customers had heard about tegut in the media, on social media, or in advertising over the past three months. Of the 41% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around tegut in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to grocery store customers, brand awareness of tegut is at 41% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is tegut in Germany?
In total, 7% of German grocery store customers say they like tegut. However, in actuality, among the 41% of German respondents who know tegut, 17% of people like the brand.
What is the usage share of tegut in Germany?
All in all, 5% of grocery store customers in Germany use tegut. That means, of the 41% who know the brand, 12% use them.
How loyal are the customers of tegut?
Around 4% of grocery store customers in Germany say they are likely to use tegut again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around tegut in Germany?
In August 2022, about 2% of German grocery store customers had heard about tegut in the media, on social media, or in advertising over the past three months. Of the 41% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around tegut in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
