Forever 21 brand profile in the United States 2022
When it comes to fashion store customers, brand awareness of Forever 21 is at 82% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Forever 21 in the United States?
In total, 30% of U.S. fashion store customers say they like Forever 21. However, in actuality, among the 82% of U.S. respondents who know Forever 21, 37% of people like the brand.
What is the usage share of Forever 21 in the United States?
All in all, 24% of fashion store customers in the United States use Forever 21. That means, of the 82% who know the brand, 29% use them.
How loyal are the customers of Forever 21?
Around 18% of fashion store customers in the United States say they are likely to use Forever 21 again. Set in relation to the 24% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Forever 21 in the United States?
In August 2022, about 20% of U.S. fashion store customers had heard about Forever 21 in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Forever 21 in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.