Panda Express brand profile in the United States 2022
When it comes to restaurant chain customers, brand awareness of Panda Express is at 82% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Panda Express in the United States?
In total, 30% of U.S. restaurant chain customers say they like Panda Express. However, in actuality, among the 82% of U.S. respondents who know Panda Express, 37% of people like the brand.
What is the usage share of Panda Express in the United States?
All in all, 20% of restaurant chain customers in the United States use Panda Express. That means, of the 82% who know the brand, 24% use them.
How loyal are the customers of Panda Express?
Around 17% of restaurant chain customers in the United States say they are likely to use Panda Express again. Set in relation to the 20% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Panda Express in the United States?
In August 2022, about 9% of U.S. restaurant chain customers had heard about Panda Express in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Panda Express in the United States.
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