Applebee's brand profile in the United States 2023
How high is the brand awareness of Applebee's in the United States?
When it comes to restaurant chain customers, brand awareness of Applebee's is at 86 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Applebee's in the United States?
In total, 36 percent of U.S. restaurant chain customers say they like Applebee's. However, in actuality, among the 86 percent of U.S. respondents who know Applebee's, 42 percent of people like the brand.
What is the usage share of Applebee's in the United States?
All in all, 26 percent of restaurant chain customers in the United States use Applebee's. That means, of the 86 percent who know the brand, 30 percent use them.
How loyal are the customers of Applebee's?
Around 21 percent of restaurant chain customers in the United States say they are likely to use Applebee's again. Set in relation to the 26 percent usage share of the brand, this means that 81 percent of their customers show loyalty to the brand.
What's the buzz around Applebee's in the United States?
In October 2023, about 29 percent of U.S. restaurant chain customers had heard about Applebee's in the media, on social media, or in advertising over the past three months. Of the 86 percent who know the brand, that's 34 percent, meaning at the time of the survey there's some buzz around Applebee's in the United States.
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