Ritz-Carlton brand profile in the United States 2022
How high is the brand awareness of Ritz-Carlton in the United States?
When it comes to hotel customers, brand awareness of Ritz-Carlton is at 67% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ritz-Carlton in the United States?
In total, 18% of U.S. hotel customers say they like Ritz-Carlton. However, in actuality, among the 67% of U.S. respondents who know Ritz-Carlton, 27% of people like the brand.
What is the usage share of Ritz-Carlton in the United States?
All in all, 5% of hotel customers in the United States use Ritz-Carlton. That means, of the 67% who know the brand, 7% use them.
How loyal are the customers of Ritz-Carlton?
Around 4% of hotel customers in the United States say they are likely to use Ritz-Carlton again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Ritz-Carlton in the United States?
In August 2022, about 6% of U.S. hotel customers had heard about Ritz-Carlton in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Ritz-Carlton in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Ritz-Carlton is at 67% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ritz-Carlton in the United States?
In total, 18% of U.S. hotel customers say they like Ritz-Carlton. However, in actuality, among the 67% of U.S. respondents who know Ritz-Carlton, 27% of people like the brand.
What is the usage share of Ritz-Carlton in the United States?
All in all, 5% of hotel customers in the United States use Ritz-Carlton. That means, of the 67% who know the brand, 7% use them.
How loyal are the customers of Ritz-Carlton?
Around 4% of hotel customers in the United States say they are likely to use Ritz-Carlton again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Ritz-Carlton in the United States?
In August 2022, about 6% of U.S. hotel customers had heard about Ritz-Carlton in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Ritz-Carlton in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
