Hilton Garden Inn brand profile in the United States 2022
When it comes to hotel customers, brand awareness of Hilton Garden Inn is at 82% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hilton Garden Inn in the United States?
In total, 29% of U.S. hotel customers say they like Hilton Garden Inn. However, in actuality, among the 82% of U.S. respondents who know Hilton Garden Inn, 35% of people like the brand.
What is the usage share of Hilton Garden Inn in the United States?
All in all, 15% of hotel customers in the United States use Hilton Garden Inn. That means, of the 82% who know the brand, 18% use them.
How loyal are the customers of Hilton Garden Inn?
Around 10% of hotel customers in the United States say they are likely to use Hilton Garden Inn again. Set in relation to the 15% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Hilton Garden Inn in the United States?
In August 2022, about 11% of U.S. hotel customers had heard about Hilton Garden Inn in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Hilton Garden Inn in the United States.
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