Hyatt Regency brand profile in the United States 2022
When it comes to hotel customers, brand awareness of Hyatt Regency is at 70% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hyatt Regency in the United States?
In total, 20% of U.S. hotel customers say they like Hyatt Regency. However, in actuality, among the 70% of U.S. respondents who know Hyatt Regency, 29% of people like the brand.
What is the usage share of Hyatt Regency in the United States?
All in all, 7% of hotel customers in the United States use Hyatt Regency. That means, of the 70% who know the brand, 10% use them.
How loyal are the customers of Hyatt Regency?
Around 5% of hotel customers in the United States say they are likely to use Hyatt Regency again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Hyatt Regency in the United States?
In August 2022, about 7% of U.S. hotel customers had heard about Hyatt Regency in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Hyatt Regency in the United States.
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