famila brand profile in Germany 2022
How high is the brand awareness of famila in Germany?
When it comes to grocery store customers, brand awareness of famila is at 50% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is famila in Germany?
In total, 10% of German grocery store customers say they like famila. However, in actuality, among the 50% of German respondents who know famila, 20% of people like the brand.
What is the usage share of famila in Germany?
All in all, 8% of grocery store customers in Germany use famila. That means, of the 50% who know the brand, 16% use them.
How loyal are the customers of famila?
Around 5% of grocery store customers in Germany say they are likely to use famila again. Set in relation to the 8% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around famila in Germany?
In August 2022, about 4% of German grocery store customers had heard about famila in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around famila in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to grocery store customers, brand awareness of famila is at 50% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is famila in Germany?
In total, 10% of German grocery store customers say they like famila. However, in actuality, among the 50% of German respondents who know famila, 20% of people like the brand.
What is the usage share of famila in Germany?
All in all, 8% of grocery store customers in Germany use famila. That means, of the 50% who know the brand, 16% use them.
How loyal are the customers of famila?
Around 5% of grocery store customers in Germany say they are likely to use famila again. Set in relation to the 8% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around famila in Germany?
In August 2022, about 4% of German grocery store customers had heard about famila in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around famila in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
