NH Hotels brand profile in Germany 2022
How high is the brand awareness of NH Hotels in Germany?
When it comes to hotel customers, brand awareness of NH Hotels is at 49% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is NH Hotels in Germany?
In total, 13% of German hotel customers say they like NH Hotels. However, in actuality, among the 49% of German respondents who know NH Hotels, 27% of people like the brand.
What is the usage share of NH Hotels in Germany?
All in all, 8% of hotel customers in Germany use NH Hotels. That means, of the 49% who know the brand, 16% use them.
How loyal are the customers of NH Hotels?
Around 6% of hotel customers in Germany say they are likely to use NH Hotels again. Set in relation to the 8% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around NH Hotels in Germany?
In August 2022, about 4% of German hotel customers had heard about NH Hotels in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around NH Hotels in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of NH Hotels is at 49% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is NH Hotels in Germany?
In total, 13% of German hotel customers say they like NH Hotels. However, in actuality, among the 49% of German respondents who know NH Hotels, 27% of people like the brand.
What is the usage share of NH Hotels in Germany?
All in all, 8% of hotel customers in Germany use NH Hotels. That means, of the 49% who know the brand, 16% use them.
How loyal are the customers of NH Hotels?
Around 6% of hotel customers in Germany say they are likely to use NH Hotels again. Set in relation to the 8% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around NH Hotels in Germany?
In August 2022, about 4% of German hotel customers had heard about NH Hotels in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around NH Hotels in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
