Motel One brand profile in Germany 2022
How high is the brand awareness of Motel One in Germany?
When it comes to hotel customers, brand awareness of Motel One is at 58% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Motel One in Germany?
In total, 18% of German hotel customers say they like Motel One. However, in actuality, among the 58% of German respondents who know Motel One, 31% of people like the brand.
What is the usage share of Motel One in Germany?
All in all, 10% of hotel customers in Germany use Motel One. That means, of the 58% who know the brand, 17% use them.
How loyal are the customers of Motel One?
Around 8% of hotel customers in Germany say they are likely to use Motel One again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Motel One in Germany?
In August 2022, about 7% of German hotel customers had heard about Motel One in the media, on social media, or in advertising over the past three months. Of the 58% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Motel One in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Motel One is at 58% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Motel One in Germany?
In total, 18% of German hotel customers say they like Motel One. However, in actuality, among the 58% of German respondents who know Motel One, 31% of people like the brand.
What is the usage share of Motel One in Germany?
All in all, 10% of hotel customers in Germany use Motel One. That means, of the 58% who know the brand, 17% use them.
How loyal are the customers of Motel One?
Around 8% of hotel customers in Germany say they are likely to use Motel One again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Motel One in Germany?
In August 2022, about 7% of German hotel customers had heard about Motel One in the media, on social media, or in advertising over the past three months. Of the 58% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Motel One in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
