Primark brand profile in the United States 2023
How high is the brand awareness of Primark in the United States?
When it comes to fashion store customers, brand awareness of Primark is at 34 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Primark in the United States?
In total, 5 percent of U.S. fashion store customers say they like Primark. However, in actuality, among the 34 percent of U.S. respondents who know Primark, 15 percent of people like the brand.
What is the usage share of Primark in the United States?
All in all, 4 percent of fashion store customers in the United States use Primark. That means, of the 34 percent who know the brand, 12 percent use them.
How loyal are the customers of Primark?
Around 3 percent of fashion store customers in the United States say they are likely to use Primark again. Set in relation to the 4 percent usage share of the brand, this means that 75 percent of their customers show loyalty to the brand.
What's the buzz around Primark in the United States?
In October 2023, about 4 percent of U.S. fashion store customers had heard about Primark in the media, on social media, or in advertising over the past three months. Of the 34 percent who know the brand, that's 12 percent, meaning at the time of the survey there's little buzz around Primark in the United States.
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