Norma brand profile in Germany 2022
How high is the brand awareness of Norma in Germany?
When it comes to grocery store customers, brand awareness of Norma is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Norma in Germany?
In total, 17% of German grocery store customers say they like Norma. However, in actuality, among the 82% of German respondents who know Norma, 21% of people like the brand.
What is the usage share of Norma in Germany?
All in all, 18% of grocery store customers in Germany use Norma. That means, of the 82% who know the brand, 22% use them.
How loyal are the customers of Norma?
Around 15% of grocery store customers in Germany say they are likely to use Norma again. Set in relation to the 18% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Norma in Germany?
In August 2022, about 6% of German grocery store customers had heard about Norma in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Norma in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to grocery store customers, brand awareness of Norma is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Norma in Germany?
In total, 17% of German grocery store customers say they like Norma. However, in actuality, among the 82% of German respondents who know Norma, 21% of people like the brand.
What is the usage share of Norma in Germany?
All in all, 18% of grocery store customers in Germany use Norma. That means, of the 82% who know the brand, 22% use them.
How loyal are the customers of Norma?
Around 15% of grocery store customers in Germany say they are likely to use Norma again. Set in relation to the 18% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Norma in Germany?
In August 2022, about 6% of German grocery store customers had heard about Norma in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Norma in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
