Dillard's brand profile in the United States 2022
When it comes to fashion store customers, brand awareness of Dillard's is at 69% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dillard's in the United States?
In total, 19% of U.S. fashion store customers say they like Dillard's. However, in actuality, among the 69% of U.S. respondents who know Dillard's, 28% of people like the brand.
What is the usage share of Dillard's in the United States?
All in all, 12% of fashion store customers in the United States use Dillard's. That means, of the 69% who know the brand, 17% use them.
How loyal are the customers of Dillard's?
Around 9% of fashion store customers in the United States say they are likely to use Dillard's again. Set in relation to the 12% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Dillard's in the United States?
In August 2022, about 13% of U.S. fashion store customers had heard about Dillard's in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Dillard's in the United States.
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