Popeyes brand profile in the United States 2022
How high is the brand awareness of Popeyes in the United States?
When it comes to restaurant chain customers, brand awareness of Popeyes is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Popeyes in the United States?
In total, 36% of U.S. restaurant chain customers say they like Popeyes. However, in actuality, among the 90% of U.S. respondents who know Popeyes, 40% of people like the brand.
What is the usage share of Popeyes in the United States?
All in all, 27% of restaurant chain customers in the United States use Popeyes. That means, of the 90% who know the brand, 30% use them.
How loyal are the customers of Popeyes?
Around 23% of restaurant chain customers in the United States say they are likely to use Popeyes again. Set in relation to the 27% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Popeyes in the United States?
In August 2022, about 23% of U.S. restaurant chain customers had heard about Popeyes in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Popeyes in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of Popeyes is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Popeyes in the United States?
In total, 36% of U.S. restaurant chain customers say they like Popeyes. However, in actuality, among the 90% of U.S. respondents who know Popeyes, 40% of people like the brand.
What is the usage share of Popeyes in the United States?
All in all, 27% of restaurant chain customers in the United States use Popeyes. That means, of the 90% who know the brand, 30% use them.
How loyal are the customers of Popeyes?
Around 23% of restaurant chain customers in the United States say they are likely to use Popeyes again. Set in relation to the 27% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Popeyes in the United States?
In August 2022, about 23% of U.S. restaurant chain customers had heard about Popeyes in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Popeyes in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
