Hardee's brand profile in the United States 2022
How high is the brand awareness of Hardee's in the United States?
When it comes to restaurant chain customers, brand awareness of Hardee's is at 77% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hardee's in the United States?
In total, 24% of U.S. restaurant chain customers say they like Hardee's. However, in actuality, among the 77% of U.S. respondents who know Hardee's, 31% of people like the brand.
What is the usage share of Hardee's in the United States?
All in all, 15% of restaurant chain customers in the United States use Hardee's. That means, of the 77% who know the brand, 19% use them.
How loyal are the customers of Hardee's?
Around 12% of restaurant chain customers in the United States say they are likely to use Hardee's again. Set in relation to the 15% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Hardee's in the United States?
In August 2022, about 11% of U.S. restaurant chain customers had heard about Hardee's in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Hardee's in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of Hardee's is at 77% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hardee's in the United States?
In total, 24% of U.S. restaurant chain customers say they like Hardee's. However, in actuality, among the 77% of U.S. respondents who know Hardee's, 31% of people like the brand.
What is the usage share of Hardee's in the United States?
All in all, 15% of restaurant chain customers in the United States use Hardee's. That means, of the 77% who know the brand, 19% use them.
How loyal are the customers of Hardee's?
Around 12% of restaurant chain customers in the United States say they are likely to use Hardee's again. Set in relation to the 15% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Hardee's in the United States?
In August 2022, about 11% of U.S. restaurant chain customers had heard about Hardee's in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Hardee's in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
