Chick-fil-A brand profile in the United States 2022
How high is the brand awareness of Chick-fil-A in the United States?
When it comes to restaurant chain customers, brand awareness of Chick-fil-A is at 92% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chick-fil-A in the United States?
In total, 48% of U.S. restaurant chain customers say they like Chick-fil-A. However, in actuality, among the 92% of U.S. respondents who know Chick-fil-A, 52% of people like the brand.
What is the usage share of Chick-fil-A in the United States?
All in all, 40% of restaurant chain customers in the United States use Chick-fil-A. That means, of the 92% who know the brand, 43% use them.
How loyal are the customers of Chick-fil-A?
Around 33% of restaurant chain customers in the United States say they are likely to use Chick-fil-A again. Set in relation to the 40% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Chick-fil-A in the United States?
In August 2022, about 32% of U.S. restaurant chain customers had heard about Chick-fil-A in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 35%, meaning at the time of the survey there's some buzz around Chick-fil-A in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of Chick-fil-A is at 92% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chick-fil-A in the United States?
In total, 48% of U.S. restaurant chain customers say they like Chick-fil-A. However, in actuality, among the 92% of U.S. respondents who know Chick-fil-A, 52% of people like the brand.
What is the usage share of Chick-fil-A in the United States?
All in all, 40% of restaurant chain customers in the United States use Chick-fil-A. That means, of the 92% who know the brand, 43% use them.
How loyal are the customers of Chick-fil-A?
Around 33% of restaurant chain customers in the United States say they are likely to use Chick-fil-A again. Set in relation to the 40% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Chick-fil-A in the United States?
In August 2022, about 32% of U.S. restaurant chain customers had heard about Chick-fil-A in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 35%, meaning at the time of the survey there's some buzz around Chick-fil-A in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
