Courtyard brand profile in the United States 2022
When it comes to hotel customers, brand awareness of Courtyard is at 71% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Courtyard in the United States?
In total, 22% of U.S. hotel customers say they like Courtyard. However, in actuality, among the 71% of U.S. respondents who know Courtyard, 31% of people like the brand.
What is the usage share of Courtyard in the United States?
All in all, 14% of hotel customers in the United States use Courtyard. That means, of the 71% who know the brand, 20% use them.
How loyal are the customers of Courtyard?
Around 10% of hotel customers in the United States say they are likely to use Courtyard again. Set in relation to the 14% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Courtyard in the United States?
In August 2022, about 17% of U.S. hotel customers had heard about Courtyard in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Courtyard in the United States.
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