Butlin's brand profile in the UK 2022
How high is the brand awareness of Butlin's in the UK?
When it comes to hotel customers, brand awareness of Butlin's is at 86% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Butlin's in the UK?
In total, 19% of UK hotel customers say they like Butlin's. However, in actuality, among the 86% of UK respondents who know Butlin's, 22% of people like the brand.
What is the usage share of Butlin's in the UK?
All in all, 10% of hotel customers in the UK use Butlin's. That means, of the 86% who know the brand, 12% use them.
How loyal are the customers of Butlin's?
Around 6% of hotel customers in the UK say they are likely to use Butlin's again. Set in relation to the 10% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Butlin's in the UK?
In August 2022, about 24% of UK hotel customers had heard about Butlin's in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Butlin's in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Butlin's is at 86% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Butlin's in the UK?
In total, 19% of UK hotel customers say they like Butlin's. However, in actuality, among the 86% of UK respondents who know Butlin's, 22% of people like the brand.
What is the usage share of Butlin's in the UK?
All in all, 10% of hotel customers in the UK use Butlin's. That means, of the 86% who know the brand, 12% use them.
How loyal are the customers of Butlin's?
Around 6% of hotel customers in the UK say they are likely to use Butlin's again. Set in relation to the 10% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Butlin's in the UK?
In August 2022, about 24% of UK hotel customers had heard about Butlin's in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Butlin's in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
