Waitrose brand profile in the UK 2023

Published by
Alexander Kunst,
Nov 2, 2023
How high is the brand awareness of Waitrose in the UK?
When it comes to grocery store customers, brand awareness of Waitrose is at 89% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Waitrose in the UK?
In total, 22% of UK grocery store customers say they like Waitrose.

What is the usage share of Waitrose in the UK?
All in all, 20% of grocery store customers in the UK use Waitrose.

How loyal are the customers of Waitrose?
Around 17% of grocery store customers in the UK say they are likely to use Waitrose again. Set in relation to the 20% usage share of the brand, this means that 85% of their customers show loyalty to the brand.

What's the buzz around Waitrose in the UK?
In September 2023, about 12% of UK grocery store customers had heard about Waitrose in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was little buzz around Waitrose in the UK.

Waitrose brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of September 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Number of respondents

1,231 respondents

Age group

18-64 years

Special properties

respondents who use grocery stores

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
  • Brand popularity: When it comes to grocery stores, which of the following brands do you like?
  • Brand usage: When it comes to grocery stores, which of the following brands have you used in the past 12 months?
  • Brand loyalty: When it comes to grocery stores, which of the following brands are you likely to use again in the future?
  • Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats
Use Statista now: unlimited access to all content

Statistics on " Brand awareness: Home appliance suppliers in the United Kingdom (UK) "

The most important statistics

Other statistics that may interest you Brand awareness: Home appliance suppliers in the United Kingdom (UK)

Home appliance brands

8

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Instantly Brand MonitorBrands on social mediaBrand valueU.S. Retail Brands
Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.