Michael Kors brand profile in the United States 2022
How high is the brand awareness of Michael Kors in the United States?
When it comes to wearables users, brand awareness of Michael Kors is at 70% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Michael Kors in the United States?
In total, 19% of U.S. wearables users say they like Michael Kors. However, in actuality, among the 70% of U.S. respondents who know Michael Kors, 27% of people like the brand.
What is the usage share of Michael Kors in the United States?
All in all, 11% of wearables users in the United States use Michael Kors. That means, of the 70% who know the brand, 16% use them.
How loyal are the users of Michael Kors?
Around 8% of wearables users in the United States say they are likely to use Michael Kors again. Set in relation to the 11% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around Michael Kors in the United States?
In August 2022, about 12% of U.S. wearables users had heard about Michael Kors in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Michael Kors in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to wearables users, brand awareness of Michael Kors is at 70% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Michael Kors in the United States?
In total, 19% of U.S. wearables users say they like Michael Kors. However, in actuality, among the 70% of U.S. respondents who know Michael Kors, 27% of people like the brand.
What is the usage share of Michael Kors in the United States?
All in all, 11% of wearables users in the United States use Michael Kors. That means, of the 70% who know the brand, 16% use them.
How loyal are the users of Michael Kors?
Around 8% of wearables users in the United States say they are likely to use Michael Kors again. Set in relation to the 11% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around Michael Kors in the United States?
In August 2022, about 12% of U.S. wearables users had heard about Michael Kors in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Michael Kors in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
