Kmart brand profile in the United States 2022
How high is the brand awareness of Kmart in the United States?
When it comes to fashion store customers, brand awareness of Kmart is at 87% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kmart in the United States?
In total, 18% of U.S. fashion store customers say they like Kmart. However, in actuality, among the 87% of U.S. respondents who know Kmart, 21% of people like the brand.
What is the usage share of Kmart in the United States?
All in all, 10% of fashion store customers in the United States use Kmart. That means, of the 87% who know the brand, 11% use them.
How loyal are the customers of Kmart?
Around 7% of fashion store customers in the United States say they are likely to use Kmart again. Set in relation to the 10% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around Kmart in the United States?
In August 2022, about 11% of U.S. fashion store customers had heard about Kmart in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Kmart in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion store customers, brand awareness of Kmart is at 87% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kmart in the United States?
In total, 18% of U.S. fashion store customers say they like Kmart. However, in actuality, among the 87% of U.S. respondents who know Kmart, 21% of people like the brand.
What is the usage share of Kmart in the United States?
All in all, 10% of fashion store customers in the United States use Kmart. That means, of the 87% who know the brand, 11% use them.
How loyal are the customers of Kmart?
Around 7% of fashion store customers in the United States say they are likely to use Kmart again. Set in relation to the 10% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around Kmart in the United States?
In August 2022, about 11% of U.S. fashion store customers had heard about Kmart in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Kmart in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
