Weird Fish brand profile in the UK 2022
When it comes to fashion store customers, brand awareness of Weird Fish is at 41% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Weird Fish in the UK?
In total, 6% of UK fashion store customers say they like Weird Fish. However, in actuality, among the 41% of UK respondents who know Weird Fish, 15% of people like the brand.
What is the usage share of Weird Fish in the UK?
All in all, 4% of fashion store customers in the UK use Weird Fish. That means, of the 41% who know the brand, 10% use them.
How loyal are the customers of Weird Fish?
Around 3% of fashion store customers in the UK say they are likely to use Weird Fish again. Set in relation to the 4% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Weird Fish in the UK?
In August 2022, about 1% of UK fashion store customers had heard about Weird Fish in the media, on social media, or in advertising over the past three months. Of the 41% who know the brand, that's 2%, meaning at the time of the survey there's little to no buzz around Weird Fish in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.