Taco Bell brand profile in the United States 2023
How high is the brand awareness of Taco Bell in the United States?
When it comes to restaurant chain customers, brand awareness of Taco Bell is at 89 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Taco Bell in the United States?
In total, 43 percent of U.S. restaurant chain customers say they like Taco Bell. However, in actuality, among the 89 percent of U.S. respondents who know Taco Bell, 48 percent of people like the brand.
What is the usage share of Taco Bell in the United States?
All in all, 38 percent of restaurant chain customers in the United States use Taco Bell. That means, of the 89 percent who know the brand, 43 percent use them.
How loyal are the customers of Taco Bell?
Around 33 percent of restaurant chain customers in the United States say they are likely to use Taco Bell again. Set in relation to the 38 percent usage share of the brand, this means that 87 percent of their customers show loyalty to the brand.
What's the buzz around Taco Bell in the United States?
In Ocotber 2023, about 23 percent of U.S. restaurant chain customers had heard about Taco Bell in the media, on social media, or in advertising over the past three months. Of the 89 percent who know the brand, that's 26 percent, meaning at the time of the survey there's little buzz around Taco Bell in the United States.
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