Aldi brand profile in Germany 2022
How high is the brand awareness of Aldi in Germany?
When it comes to grocery store customers, brand awareness of Aldi is at 98% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Aldi in Germany?
In total, 61% of German grocery store customers say they like Aldi. However, in actuality, among the 98% of German respondents who know Aldi, 62% of people like the brand.
What is the usage share of Aldi in Germany?
All in all, 66% of grocery store customers in Germany use Aldi. That means, of the 98% who know the brand, 67% use them.
How loyal are the customers of Aldi?
Around 59% of grocery store customers in Germany say they are likely to use Aldi again. Set in relation to the 66% usage share of the brand, this means that 89% of their customers show loyalty to the brand.
What's the buzz around Aldi in Germany?
In August 2022, about 45% of German grocery store customers had heard about Aldi in the media, on social media, or in advertising over the past three months. Of the 98% who know the brand, that's 46%, meaning at the time of the survey there's some buzz around Aldi in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to grocery store customers, brand awareness of Aldi is at 98% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Aldi in Germany?
In total, 61% of German grocery store customers say they like Aldi. However, in actuality, among the 98% of German respondents who know Aldi, 62% of people like the brand.
What is the usage share of Aldi in Germany?
All in all, 66% of grocery store customers in Germany use Aldi. That means, of the 98% who know the brand, 67% use them.
How loyal are the customers of Aldi?
Around 59% of grocery store customers in Germany say they are likely to use Aldi again. Set in relation to the 66% usage share of the brand, this means that 89% of their customers show loyalty to the brand.
What's the buzz around Aldi in Germany?
In August 2022, about 45% of German grocery store customers had heard about Aldi in the media, on social media, or in advertising over the past three months. Of the 98% who know the brand, that's 46%, meaning at the time of the survey there's some buzz around Aldi in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
