Dunkin' Donuts brand profile in the United States 2022
How high is the brand awareness of Dunkin' Donuts in the United States?
When it comes to restaurant chain customers, brand awareness of Dunkin' Donuts is at 92% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dunkin' Donuts in the United States?
In total, 39% of U.S. restaurant chain customers say they like Dunkin' Donuts. However, in actuality, among the 92% of U.S. respondents who know Dunkin' Donuts, 42% of people like the brand.
What is the usage share of Dunkin' Donuts in the United States?
All in all, 32% of restaurant chain customers in the United States use Dunkin' Donuts. That means, of the 92% who know the brand, 35% use them.
How loyal are the customers of Dunkin' Donuts?
Around 25% of restaurant chain customers in the United States say they are likely to use Dunkin' Donuts again. Set in relation to the 32% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Dunkin' Donuts in the United States?
In August 2022, about 25% of U.S. restaurant chain customers had heard about Dunkin' Donuts in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Dunkin' Donuts in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of Dunkin' Donuts is at 92% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dunkin' Donuts in the United States?
In total, 39% of U.S. restaurant chain customers say they like Dunkin' Donuts. However, in actuality, among the 92% of U.S. respondents who know Dunkin' Donuts, 42% of people like the brand.
What is the usage share of Dunkin' Donuts in the United States?
All in all, 32% of restaurant chain customers in the United States use Dunkin' Donuts. That means, of the 92% who know the brand, 35% use them.
How loyal are the customers of Dunkin' Donuts?
Around 25% of restaurant chain customers in the United States say they are likely to use Dunkin' Donuts again. Set in relation to the 32% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Dunkin' Donuts in the United States?
In August 2022, about 25% of U.S. restaurant chain customers had heard about Dunkin' Donuts in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Dunkin' Donuts in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
